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Typically, the mother was in charge of this task, or a grandmother or aunt, in the case of families where the mother is in the workforce, was in charge of this task. The rise of single-person households is also driving up the proportion of persons who prepare their own meals every day.
The four food items most consumed by Colombians are bread, meat, potatoes and rice. These items are at the core of Colombians' eating habits and can be found on the tables of most households in the country, although there are also considerable differences in preparation and gastronomy across regions, these four food items are common.
According to Euromonitor International, Colombians prefer food that both "contains protein" and "has reduced or low calorie. This in part reflects Colombians' strong preference for meat as the main source of protein, which, together with rising incomes, has led to a long-term rise in consumption of chicken, fish, beef and pork in the country.
Urban households in Colombia are becoming more typically dual income, resulting in an increasing demand for food and shopping convenience. Colombia consumers are adopting supermarkets shopping at high pace, driving a significant retail transformation and expansion over the last decade. Major domestic and international grocery chains are opening new stores, of varying sizes, to answer the rapidly growing consumer's demand. The rising popularity of supermarkets and hypermarkets in the country has been one of the main drivers for the growth in packaged foods, as well as canned and preserved foods as traditional markets are limited to fresh food products.
In addition, Colombians value the convenience of packaged and canned foods with busy lifestyles, like mothers who are working, or young professionals who are living alone.
Furthermore, the perception of hygiene and cleanliness of supermarket food amongst Colombian consumers has also contributed to growing demand for packaged and processed food, and retailers in the country have tried to emphasise the trustfulness and timesaving characteristics of packaged food products. As Colombians economic wealth increases, they become increasingly more conscious of the benefits of a proper diet to maintain or improve their overall health and for their physical image. Consumers are looking for healthier food options that are having an impact on their daily eating habits.
Colombian consumers are searching for foods that are all-natural, have natural flavours, or are based on fruits and vegetables. Mintel have observed this trend in Colombia for several years, as new generations like the Millennials are giving high importance to these kinds of products, since they are more cautious and want to prevent health problems. Colombia, reached the status of upper-middle-income country with the rise of personal income and double income families of recent years. The sustained growth of purchasing power has rapidly revived the country's processed food sector, with local food producer and imports riding the unstoppable wave of consumerism and the influx of foreign players.
Characterised by their young age and willingness to spend, Colombian consumers are nowadays more aware of quality and brands. Euromonitor International notes that imported, innovative food products, despite their premium prices, are greatly sought after. Euromonitor International predicts that sales of packaged food will continue to grow in the Colombian market, as consumers continue to seek out convenient meal solutions amidst demographic and lifestyles changes. In addition, manufacturers will continue to introduce value-added products in less developed categories, which will contribute to sustaining the declines in more mature staple categories.
Packaged food retailers are also taking more active role in recommending products 'better for you' claims to consumers. Premium food retailer Carulla supermarket as an example, is making private label products with a "bueno para ti" better for you label as part of its offerings. This trend validates Euromonitor International and Mintel observations on Colombian consumers embracing eating healthy habits as a result of socio-economic changes. In sales terms, the most important packaged food categories by value within Colombian market are dairy, bakery products led by bakery goods , and dried processed foods led by rice and instant noodles.
As a more North American of eating habits spreads amongst consumers, ice cream, baby foods, snacks, ready meals, as well as portable, innovative and convenient foods, will be making headway. Increased access to the international media and tourism industry are also shaping the food choices that Colombians make, especially in the younger population.
International cuisines are making their way into the market and in recent years, various ethnic and fusion restaurants have opened in Colombia. There is a significant increase in high-end restaurant establishments in all major cities. In addition, the fast food sector has grown rapidly, providing an excellent alternative to higher-end restaurants in times of economic slowdown.
Colombians are becoming more inclined to eat in fast food restaurants due to dual income, working families who look for convenience and affordability in their dining out options. The most dynamic sectors have been specialty coffee shops, high-end bakeries, fast food establishments and food for home delivery.
According to Euromonitor International, these large-scale manufacturers formed an alliance with the goal to raise nutritional literacy and education on healthier food habits, to empower and orientate consumer's decision-making and to adopt more active lifestyles, and to help them select products in line with those healthier lifestyles. With more double income homes and increased purchasing power, Colombians are changing their eating habits.
Packaged foods that used to be perceived as higher class, such as higher quality meats, bakery and dairy products, are now being purchased on a regular basis. Furthermore, Colombian women have increased access to higher education, leading to increased employment and more spending power in the household. The Colombian market saw an increased new packaged food entering the market. From January to December , there were 5, launches of packaged food products in Columbia.
Most of these occurred in the bakery category with 1, products launches, product launches were in the dairy category, and were in the snacks category. Due to the variety of geographical regions, cultural habits of their populations and consumers' disposable of income, there is no homogenous consumption of dairy products. While dairy consumption undoubtable increased in absolute terms, different categories of dairy products have been more successful than others, and many products still have growth opportunities.
From January to December , there were launches of dairy products in Columbia.
According to Euromonitor International, this dominant share is the result of the importance of small independent bakeries, which have the advantage of proximity to consumers, fresher products and more product offerings to satisfy different consumer preferences. From January to December , there were 1, launches of baked goods products in Columbia.
The growth in the rice, pasta and noodles category in was largely driven by noodles, a category which is attracting the attention of Colombian consumers. The rice, pasta and noodles category posted a compounded annual growth rate of 4.
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Within noodles category, plain and chicken remained the most popular flavours in Colombia, according to Mintel GNPD, followed by spinach and beef. Manufacturers also offer "gallina criolla" free range chicken flavoured noodles, with this type of meat said to have a more intense flavour than non-free-range chicken. From January to December , there were launches of rice, pasta and noodles products in Columbia.
Processed meat and seafood recorded a compounded annual growth rate of 5.
Processed seafood category suffered from the mercury crisis in canned tuna and an alert from the World Health Organization regarding the health effects of excessive consumption of processed meat. Frozen processed meat remained the fastest growing category with CAGR of Columbians have growing demands on their schedules as many citizens go back to work, more women enter the workforce, and an increasing number of individuals seek higher education, as encouraged by governmental initiatives.
Together, these shifts have increased sales of ready-to-eat meals as consumers turn to time saving meal alternatives. According to Mintel GNPD, there were new products of processed meat and seafood launched in the Colombian market between January and December EPLex Employment protection legislation database.
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